In this episode, we talked about how a passion for the product and the industry should drive you as a marketer.
We talked about marketing premium spirits.
We talked about how digging deeper into data can enable you to do innovative marketing.
Alexis is a commercially savvy Marketeer with +10 years’ experience in Food & Beverages and Media which spans UK, SPAIN, JAPAN & LATAM. (Pernod Ricard, Gruppo Campari, Beam Suntory).
He had a passion for crafting disruptive brand strategies creating profitable growth at a local level that aligns with Global brand guidelines.
He has vast experience acting as a bridge between Marketing, Trade, and Sales.