For this 24th episode, I had the chance to chat with Mick Smyth, Senior Marketing and Communications Manager at Siegel+Gale, a worldwide branding agency.

In this episode, we talked about leveraging your sales skills to get into a new industry and your art skills to become a better marketer.

We talked about building an agency brand and getting new high-level clients.

We talked about what CMOs are worried about and the best way to help them today.

Mick has been involved in Creative Industries for over ten years, in many areas including production, performance, advertising/marketing, and management.

Beginning with Dublin-based band Junah as the singer/songwriter, his role consisted of looking after the day-to-day management of the band, coordinating record releases, and ensuring the brand, image and social media of the band were cohesive.

He completed a Masters in Advertising & the Creative Economy with distinction at Kingston University with modules in areas such as innovation, collaboration, creativity, design thinking, and marketing & advertising.

After two great years working with manc&dandy - the client sourcing agency, he moved to The BIO Agency to focus on Marketing and Digital Transformation, where he sat as the bridge between the sales and marketing departments.

In July 2019, he joined Siegel+Gale as the Senior Marketing and Communications Manager for EMEA.

Listen to the episode: