For this 26th episode, I had the chance to chat with Lauren Saving, Marketing Director at SpotX, a leading AdTech company.

In this episode, we talked about:

  • Adapting to different cultures and markets. 
  • Adtech innovations and trends
  • Working in the programmatic industry
  • Successful marketing channels for an Adtech company
  • Tips on working with a PR agency

As Marketing Director, EMEA, Lauren Saving leads SpotX’s marketing strategy across the region.

She helps develop insights and experiences which educate and advance the advertising and publishing industries.

Lauren has a master’s degree in journalism and before joining SpotX, was a Junior Editor at a trade magazine.

Outside of work, Lauren loves to travel and read as much as she can, while also continuing to write for her own website.

Follow Lauren on Twitter: @LSaving

Listen to the episode: