For this 34th episode, I had the chance to chat with Charlotte Humphries, Brand & Communications Manager at Karma, an app that lets you buy at a discount unsold food from restaurants, cafes, and grocery stores.

In this episode, we talked about:

  • Transferring agency experience to in-house marketing
  • Starting a branding exercise in a startup/scaleup
  • Lessons on referral marketing
  • Lessons on segmenting your base and content
  • Structuring a marketing team between Data-led & Retention operations on one side & Creative on the other side
  • Building foundations and feeling part of something
  • Learning the tech & data side of marketing
  • The importance of being embedded in the culture.

After 6 years in a Creative Agency, Charlie joined Karma in 2019 to lead all marketing across the UK market.

She is now Global Brand & Communication Lead, shaping the marketing team and business growth.

She is passionate about creating brands with the power to change how people behave and improve society for the better.

Listen to the episode: