For this 38th episode, I had the chance to chat with Hannah Parvaz, Head of Growth at Curio - a mobile app to listen to audio stories from leading publications like The Wall Street Journal, FT, WIRED, The Economist, The Washington Post, and many more.

In this episode, we talked about:

  • Audio journalism and the Curio app
  • Starting in B2C app marketing
  • How to interview customers
  • Facebook Ads: creative before targeting
  • Facebook Ads: All you need to know about A/B testing creatives
  • Managing Ad campaigns and the budget mix between awareness, installs, and retargeting
  • Being the first marketer and leading growth to Series A.
  • How to learn growth marketing

Hannah was named App Marketer of the Year for her work at Curio. She has spoken internationally on the future of app growth, leveraging data analytics, and how to launch and grow at hyper-speed.

Hannah has mentored on Google Launchpad, is a coach for Startup Core Strengths, a program run by ex-500 Startups’ Matt Lerner, and is a 5-star rated mentor on GrowthMentor.

Follow Hannah on Twitter: hannahparvaz

Follow her on Instagram: hnpvz

Listen to the episode: