In this episode, we talked about:
- Building yourself as a marketer in the startup world
- Advice to junior self: 1) Know when to ask for help. 2) Take bigger bets.
- 10x'ing' your growth
- Doing unscalable things
- The “subway ad” for startups
- The fun side of E-commerce marketing
- How to learn from your peers
- What DTC marketers should be doing
- What integrated marketing is (growth+brand)
- The mix between new channels (TikTok, Clubhouse) and older channels (Radio etc…)
- Finding balance between distraction and learning as a leader
- Creating a culture of empowerment as a leader with your team
Before joining Health E-commerce, Kristin was Director of Growth Marketing at Dormify.