For this 52nd episode, I had the chance to chat with Kristin Sword, Director of Integrated Marketing at Health E-commerce (parent brand of FSA Store, HSA Store, WellDeserved, and Caring Mill. Serving 60+ million consumers).

In this episode, we talked about:

  • Building yourself as a marketer in the startup world
  • Advice to junior self: 1) Know when to ask for help. 2) Take bigger bets. 
  • 10x'ing' your growth
  • Doing unscalable things
  • The “subway ad” for startups
  • The fun side of E-commerce marketing
  • How to learn from your peers
  • What DTC marketers should be doing
  • What integrated marketing is (growth+brand)
  • The mix between new channels (TikTok, Clubhouse) and older channels (Radio etc…)
  • Finding balance between distraction and learning as a leader
  • Creating a culture of empowerment as a leader with your team

Before joining Health E-commerce, Kristin was Director of Growth Marketing at Dormify.

Listen to the episode: