For this 56th episode, I had the chance to chat with Kate Erwin, Content Marketing Manager at Mailshake, a sales engagement tool with 47,000+ users. [When recorded, Kate was Director of Content Marketing at StorySlab].

In this episode, we talked about:

  • Creating content for the Sales Tech community
  • Building no-buzzwords and no-fluff content
  • LinkedIn Marketing tactics to succeed in organic and paid
  • Leveraging Twitter to promote long-form content to a B2B audience
  • The journalist and poet within all marketers
  • Copywriting: the tactics & practice you need to get better at it.

Kate Erwin is also co-founder of Hack/Slash, a blog that amplifies the voices from the tech trenches: Check it out:

Follow Kate on IG: @straightupkate

Listen to the episode: