I have had the chance to hire a few marketers in my career.

And I remember it to be a very complex task, every time.

Complex because you are dealing with a lot of different factors.

You need to evaluate many skills, values, traits within a short amount of time.

The recruitment process I had in place was standard:

  • profile selection,
  • a first phone interview,
  • an in-person interview with me,
  • a case study (usually always the same)
  • in-person interviews with other team members & stakeholders.

The process was fine but it missed something.

It missed a system to precisely evaluate the skills of the candidates.  

This is why we developed this compilation of interview questions and case studies you can use in the hiring process.

Each question/case study is associated with a set of skills it tests for.

Also for each question/case study, we have listed in detail what you should be looking for in the answer.

This way you can use this compilation as a checklist during interviews.

Some of the soft skills we compiled questions and case studies for:

  • Creativity
  • Communication
  • Teamwork
  • Critical Thinking
  • Leadership
  • Project Management
  • Time Management
  • Public Speaking
  • Negotiation
  • ...

Some of the hard skills we compiled questions and case studies for:

  • Copywriting
  • Design Thinking
  • Content Marketing
  • Video Marketing
  • Data/Analytics
  • Marketing Strategy
  • Conversion Rate Optimization
  • Marketing automation
  • Facebook Ads
  • Instagram Marketing
  • LinkedIn Marketing
  • Facebook Marketing
  • Blogging
  • Graphic Design
  • Email Marketing
  • Outreach skills
  • Affiliate marketing
  • YouTube Marketing
  • WordPress
  • SEO audit
  • Event Management
  • Public Relations
  • Social Media Management
  • Google Data Studio
  • Google Ads
  • Google Tag Manager
  • SEO
  • ...