Hiring marketers is no easy task.

In this guide to hiring marketers and marketing managers, we will start by describing what it takes to build an exceptional marketing team. It's important to know the kind of team you need to aim for first.

We will then talk about the top skills (hard and soft) you should be looking for when you are hiring top marketers. All marketers have different sets of skills. But, it's important to know which ones you absolutely need to have in your team.

You will then find a guide on how to source the candidates. This is where we talk about the operational side of things. The recruitment part is the crucial part. You need to get the great candidates if you want to build a great team.

Finally, you will find a compilation of interview questions and case studies to evaluate the candidates (hard/soft skills, cultural fit) during the interview rounds.

Have a good read!

How To Build an Exceptional Marketing Team

Marketing teams are essentially built around 3 role types.

The first role (and probably the one you should recruit first) is the leadership role, in other words, team leaders.

The second role you should build in your team is the content role.

And finally you should have an acquisition role.

If you want to get:

  • Specific advice on how to build these 3 roles,
  • The commonly used job titles for these 3 roles,
  • The key traits to look for in applicants for each role;

You should read this article: How To Build an Exceptional Marketing Team

5 Soft Skills You Need to Succeed in a Marketing Career

There are 5 very important soft skills for a marketer.

And these soft skills are:

  • Creativity
  • Communication
  • Teamwork
  • Critical Thinking
  • Leadership

The question is what do each of these skills mean for a marketer?

For example, what does communication mean for a marketer?

Communication as a soft skill will mean something different for a marketer and for a lawyer - even though both need it to be successful.

So in the context of marketers, what do these soft skills mean?

If you want to know more about this and understand the 5 soft skills you should be looking for in candidates, you should read this piece: 5 Soft Skills You Need To Succeed in a Marketing Career.

7 Hard Skills You Need to Succeed in a Marketing Career

skills to succeed in a marketing career

Marketers need to know a little bit about a lot of things.

However, there are 7 core hard skills that every marketer should excel in:

  • Copywriting
  • Design Thinking and Problem Solving
  • Content Marketing
  • Video
  • SEO
  • Data/analytics
  • Building digital products/coding

These skills can make all the difference. It's often hard to master them because you need a lot of practice and you need to make a lot of mistakes! But it's all worth it. :)

We explain in detail each one of these hard skills, what they mean and how you can improve them in this article: 7 Hard Skills You Need to Succeed in a Marketing Career.

Hiring Marketers: How To Source The Best Candidates

Now that you know the basics of a marketing team and the skills you need to have in that team, time to start sourcing candidates!

There is an outbound and an inbound way to manage your recruitment process.

In each case you will have to pay attention to a few things.

For outbound recruitment, it's important to know:

  • How to target the best candidates
  • Why you should take your time and focus on leadership roles
  • How to invite candidates to an interview.

For inbound recruitment, it's important to know:

  • How to link your marketing success to your employer brand
  • How to write amazing job postings for marketers
  • How to set up a winning screening process and what to pay attention to.

If you want to go into in detail about all this, we wrote a piece dedicated to this. Click here to read it Hiring Marketers: How To Source The Best Candidates.

[Compilation] Interview Questions & Case Studies to Hire Marketers

Once you have screened the right candidates it's time to start the interview rounds. :)

This is where it can get tricky because it is very difficult to systematically evaluate the necessary skills (hard, soft) and the culture-fit of the candidate.

You need to be prepared with the right interview questions and case studies.

This is why we created this compilation of interview questions/case studies.

Each interview question/case study is associated with the set of skills it tests for.

Also for each question/case study, we have listed in detail what you should be looking for in the answer.

This list came from the contribution of many marketers who gave their own personal set of questions and case studies.

Here are just some of the skills you can test for with this compilation:

  • Creativity
  • Communication
  • Teamwork
  • Critical Thinking
  • Copywriting
  • Design Thinking
  • Content Marketing
  • Video Marketing
  • Data/Analytics
  • Marketing Strategy
  • Conversion Rate Optimization
  • Marketing automation
  • Facebook Ads
  • ...

If you want to get this compilation you can fill out the quick form at the end of this article: [COMPILATION] Interview Questions & Case Studies to Hire Marketers.