Hey, it’s Badis!
Let’s talk about Word Of Mouth (WOM) for a minute.
I’ve compiled some great WOM tactics and examples for you.
By the way, WOM is different from referral tactics (which imply a transaction: financial, gift,…).
WOM tactics are about giving people:
“A reason to talk about your stuff, and make it easier for that conversation to take place”
- Andy Sernovitz.
1/ The picture
The oldest WOM tactic in the book: the picture.
You go somewhere. You take a picture or a picture is taken of you.
That’s a WOM tactic.
Your picture is going to generate conversations, whether it’s posted or framed for the living room.
⬅️ Left: Carli Paris, a hairdresser always takes an HD picture of every client free of charge.
➡️ Right: Disney does the same but makes you pay for it! :)
2/ Extra customer service
It’s the little things that show if a company cares.
⬅️ Left: The W Hotel New York changes the elevator carpet 3 times a day. Who cares? No one. It’s just a story to bring home.
➡️ Right: Leaving the German winter for a sunnier place? Frankfurt airport checks in your big winter coat, so you don’t have to carry it around on the beach.
3/ The cause
Nothing is better than backing a cause to generate WOM.
People talk about companies that do good.
It reflects well on them. It shows they care too.
⬅️ Left: Westin Mission Hills Hotel works with local dog shelters and features dogs in the lobby for adoption. Guests can take them for a walk and if they match they can take them home. Now, who wouldn’t talk about this?!
➡️ Right: Tajinebanane, a clothing brand for new moms, backs the right to breastfeed “anytime, anywhere”. The result? A huge stream of user-generated photos of moms who share that same opinion & 118k followers (@tajinebanane).
4/ The packaging
Your packaging can be an annoying thing to get rid of immediately.
It can also be something customers talk about.
⬅️ Left: You know that little label you get on every disposable tea bag? Yogi Tea, a German brand, puts an inspiring quote on every label. You can’t help reading that quote and talking about it with whoever you’re drinking tea with. I know - I do it all the time…
➡️ Right: A grenade-shaped supplement container does not go unnoticed in your kitchen. Grenade Fitness makes sure everyone sees and talks about their packaging.
5/ Say thank you
Saying thank you can go a long way.
DavidsTea sent a personalized email to all their client base for the company’s anniversary.
A bit of humor, showing gratitude is nothing but pure value.
6/ Limited-edition WTF products
If you’re a brand fan, and a limited-edition product comes up - you’re gonna talk about it with your friends.
⬅️ Left: Supreme is very good at this. It is a clothing brand, but they recently released a brick. It’s $200. Search for #supremebrick. It’s all over the web. People posing with a brick...
➡️ Right: Burger King Japan made their sandwiches black, not for the taste but just for starting conversations.
7/ The review
Ask for a review if you want customers to drop one.
Ask about their overall experience, not just the product.
Simple. Like Casper over here.
8/ The humble brag
Give your customers a reason to brag, an accomplishment to share. In this example, Slideshare congratulates you for featuring your slides on their homepage.
9/ A unique experience
There is nothing better than showing your customers something they’ve never seen before.
⬅️ Left: La Boucherie is a high-end steak restaurant in LA, which offers a knife menu, so you can cut your steak with style.
➡️ Right: The Magic Castle Hotel has a popsicle hotline. Just call the number and the staff brings a free popsicle.
That’s it for me! Special thanks to Talktrigger.com, and Wordofmouth.org where some of these examples come from.
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